10 Best Animations Explainer Apps

Apps are very engaging to use, especially functional apps. You can find apps that are very helpful for daily tasks. There are also intended for pleasure and entertainment. Whatever apps we have on our mobile phones, we find them useful and make our lives easier and convenient. What convinced you to get the apps you have now? Perhaps, the user reviews or you get it for free? Sometimes, they are not enough and some are overrated. If you are planning on launching an application in the future, you are on the right track.

An explainer video is one of the top mediums to boost the apps download rate and interactions. People are very fond of watching videos rather than reading reviews because it is easier to understand. Aside from it, you can capture the attention of the audience instantly. By using an animation explainer video to promote your apps, people find it more appealing. You can explain everything like how it works and the advantages of the app. In short, you need an explainer and persuasive video to sell.

There are many reasons why you should make one. Explainer videos are easier to get popular and more engaging. They are also entertaining. Both auditory and visual senses are stimulated with explainer videos. It makes easier for the brain to absorb the information and keep it longer in the memory.

Many application developers are starting using this amazing marketing strategy. They are leaving a wonderful impression to the users. On the market today, there are many great explainer videos that give great results too.

10 Apps with Best Animations Explainer Videos

  1. WU Money Transfer App Explainer Video

This is useful not only to business but also for personal used. The video shows how you can pay your bills using Western Union apps.

  1. eFindr App Explainer video

It works within the network of your friends. The video shows that the app is helpful in finding the right person on the profession you need.

  1. Drive Safe App Intro Video

This is perfect for drivers who can’t help it but touch their phones while driving. The video demonstrates how to use the app. It will send automatic replies to text messages while you are driving.

  1. Smart Mobile Ticketing App Intro Video

It is an innovation that benefits passengers thru onboard ticketing. This allows you to secure a ticket on the bus. The video explains the benefits for the passenger and how it helps ease the difficulties in commuting.

  1. Hotels.com App Explainer Video

It helps you with the booking of a hotel, anywhere. The video tells what the app can do for you.

  1. Walnut Mobile App Video

This is very helpful for tracking expenses and budget management. The video shows how you will get ease of managing your finances.

  1. Embark App Intro Video

It is useful for daily travelers or commuters. It helps in choosing the best way and means to get to your destination. The video shows how helpful it is, saves time, money, and effort on your commute.

  1. Onlife Health App Explainer Video

When it comes to wellness, this app is one of the best. The video provides information about using the wellness app.

  1. RxPhoto App Intro Video

This helps both patients and clinicians by using clinical photography. The video shows how beneficial the app is for the betterment of the patient.

  1. Carousell App Explainer video

This is a marketplace for people who are selling stuff on their phones. The video demonstrates how easy selling can be using the app.

What Are Explainer Videos?

An explainer video is a straight to the point, short video that aims to explain. It may be a presentation of ideas, brand awareness campaign, or selling a service or product. The goal is to inform and educate the audience about anything. In general, it convinces the viewer to get into engagement with the brand represented in the video. Most businesses and influencers today are using explainer videos. It is a helpful tool to catch the attention of their target audience. Usually, the video uses text and images with voice over.

The Origin

Way back in the year 2007, explainer videos become popular in the market. A company called Common Craft launched an explainer video. The content was about how to use Twitter, a newly created social media platform in the year 2006. By watching the video, people find it engaging and easy to understand. It gained around 10 million views and yield millions of users too. Due to the success of the first explainer video, many businesses find it captivating and use the same strategy.

How It Works?

Video provide stimulation to visual and auditory senses. This way, it will be easier for the brain to process the information. According to science, video is one of the best mediums to pass information. When both visual and auditory senses are being stimulated at the same time, it agitates the brain for long term memory storage.

Uses of an Explainer Video

It has a lot of uses and purposes. One of the most common is to persuade a product or service. Because it is convincing and attention getter, the video is very useful for businesses. Aside from it, you can also use it for company presentation, reports, demo, etc.

Why Use it?

People’s time is very limited. When it comes to choosing a product or service, we don’t have all the time in the world. Most people check the brand’s website to find valuable information. It may be the product description, users’ reviews, or a blog about it that may convince them. Yet, there is a better and more effective marketing medium to persuade a sell. Video explainers explain a full-detailed orientation about a certain product or service. Both auditory and visual senses are being stimulated, information is faster to absorb. It is also more engaging to watch an explainer video. It also saves time, you can summarize a 500-word blog content in less than 5-minute explainer video.

How It Differs From Other Marketing Videos?

An explainer video differs from other marketing videos because it expounds complicated information. This complex information are explained and simplified down in a video. It is also shorter and very straightforward. The focus is to keep the target audience engage and share. Explainer videos have a lot of types. You can choose which type suits your campaign. The most common types are whiteboard explainer, 3d animation, screencast, typography, and live cast.

Whiteboard explainer, for example, uses the traditional whiteboard and a marker. It is like you are teaching in a classroom, explaining everything. Using an explainer video over other marketing videos, you can get more leads.

What Are The Types Of Explainer Videos?

Individuals and businesses are using videos in promoting a product, service, or idea. Videos are much engaging and easier to understand. You can even watch a video while doing something else. The explainer video is one of the most used types today. You can express an idea or sell something using it. There are many kinds of explainer videos, but you should use what is suitable and relevant for your needs.

Here are the top 10 most common types of Explainer Videos you should check out:

Whiteboard Animation

This type of explainer video uses a whiteboard and marker concept. It consists of drawing images and writing texts to explain something. It also includes voice over which matches everything you write or draw. Most start-up businesses are utilizing it, especially on conferences and company meetings.

3d Animation

This one is for commercial and movie purposes. Yet, 3d animation is very expensive. Aside from the high expenses, it is also time-consuming. If you are a startup business with limited budget, this type may not suit your needs.

Live Action

This is very popular to individuals, especially the millennial generation. This type uses real people, then record an explainer video using a camera. Influencers commonly used this type, especially if they are already popular. Usually, it needs a setup and crew to make a live action, but it you can do it alone.

2d Character Animation

Unlike 3d animation, this one requires minimal budget only and easier to make. It suits startup business. 2d character animation uses 2d characters and scenes. Commonly seen in cartoons.

2d Motion Graphics Animation

It is used to explain complicated things and get straightforward. For example, your company is launching a new product. So, by explaining what it can do and the benefits toward it in a video, you can get engagement. There are things you can’t explain through writing, especially if complications occur.

5d Animation

This type seems like a combination of 2d and 3d animation. The budget for this one is in the middle of the two, not too expensive. If you want something 3d, this one will not hurt your budget, but will yield same results.

Screencast

This type of video is often used for tutorials. It uses screenshots with a narration. It is like a technical walkthrough on how you go through things. It is very easy to make, just a couple of screenshots and voice over will do.

Typography

This one uses text to explain something. By the word itself, you are showing texts sequentially. It is also commonly used by startups.

Stop Motion

This type uses images. The images are moving that give an illusion of movements. The images are crafted together to make an informative video. But, it is quite expensive and longer to make. In fact, that is the goal of this explainer video.

Infographic

This type is for data and figures representation. It consists of images, numbers, text, and statistics. It is useful to present something like sales of the month, budgeting, or anything that consisting of numbers.

Find the type of explainer video that suits your brand’s necessities, budget, timeframe, and target audience.