What Are Explainer Videos?

An explainer video is a straight to the point, short video that aims to explain. It may be a presentation of ideas, brand awareness campaign, or selling a service or product. The goal is to inform and educate the audience about anything. In general, it convinces the viewer to get into engagement with the brand represented in the video. Most businesses and influencers today are using explainer videos. It is a helpful tool to catch the attention of their target audience. Usually, the video uses text and images with voice over.

The Origin

Way back in the year 2007, explainer videos become popular in the market. A company called Common Craft launched an explainer video. The content was about how to use Twitter, a newly created social media platform in the year 2006. By watching the video, people find it engaging and easy to understand. It gained around 10 million views and yield millions of users too. Due to the success of the first explainer video, many businesses find it captivating and use the same strategy.

How It Works?

Video provide stimulation to visual and auditory senses. This way, it will be easier for the brain to process the information. According to science, video is one of the best mediums to pass information. When both visual and auditory senses are being stimulated at the same time, it agitates the brain for long term memory storage.

Uses of an Explainer Video

It has a lot of uses and purposes. One of the most common is to persuade a product or service. Because it is convincing and attention getter, the video is very useful for businesses. Aside from it, you can also use it for company presentation, reports, demo, etc.

Why Use it?

People’s time is very limited. When it comes to choosing a product or service, we don’t have all the time in the world. Most people check the brand’s website to find valuable information. It may be the product description, users’ reviews, or a blog about it that may convince them. Yet, there is a better and more effective marketing medium to persuade a sell. Video explainers explain a full-detailed orientation about a certain product or service. Both auditory and visual senses are being stimulated, information is faster to absorb. It is also more engaging to watch an explainer video. It also saves time, you can summarize a 500-word blog content in less than 5-minute explainer video.

How It Differs From Other Marketing Videos?

An explainer video differs from other marketing videos because it expounds complicated information. This complex information are explained and simplified down in a video. It is also shorter and very straightforward. The focus is to keep the target audience engage and share. Explainer videos have a lot of types. You can choose which type suits your campaign. The most common types are whiteboard explainer, 3d animation, screencast, typography, and live cast.

Whiteboard explainer, for example, uses the traditional whiteboard and a marker. It is like you are teaching in a classroom, explaining everything. Using an explainer video over other marketing videos, you can get more leads.

What Are The Types Of Explainer Videos?

Individuals and businesses are using videos in promoting a product, service, or idea. Videos are much engaging and easier to understand. You can even watch a video while doing something else. The explainer video is one of the most used types today. You can express an idea or sell something using it. There are many kinds of explainer videos, but you should use what is suitable and relevant for your needs.

Here are the top 10 most common types of Explainer Videos you should check out:

Whiteboard Animation

This type of explainer video uses a whiteboard and marker concept. It consists of drawing images and writing texts to explain something. It also includes voice over which matches everything you write or draw. Most start-up businesses are utilizing it, especially on conferences and company meetings.

3d Animation

This one is for commercial and movie purposes. Yet, 3d animation is very expensive. Aside from the high expenses, it is also time-consuming. If you are a startup business with limited budget, this type may not suit your needs.

Live Action

This is very popular to individuals, especially the millennial generation. This type uses real people, then record an explainer video using a camera. Influencers commonly used this type, especially if they are already popular. Usually, it needs a setup and crew to make a live action, but it you can do it alone.

2d Character Animation

Unlike 3d animation, this one requires minimal budget only and easier to make. It suits startup business. 2d character animation uses 2d characters and scenes. Commonly seen in cartoons.

2d Motion Graphics Animation

It is used to explain complicated things and get straightforward. For example, your company is launching a new product. So, by explaining what it can do and the benefits toward it in a video, you can get engagement. There are things you can’t explain through writing, especially if complications occur.

5d Animation

This type seems like a combination of 2d and 3d animation. The budget for this one is in the middle of the two, not too expensive. If you want something 3d, this one will not hurt your budget, but will yield same results.


This type of video is often used for tutorials. It uses screenshots with a narration. It is like a technical walkthrough on how you go through things. It is very easy to make, just a couple of screenshots and voice over will do.


This one uses text to explain something. By the word itself, you are showing texts sequentially. It is also commonly used by startups.

Stop Motion

This type uses images. The images are moving that give an illusion of movements. The images are crafted together to make an informative video. But, it is quite expensive and longer to make. In fact, that is the goal of this explainer video.


This type is for data and figures representation. It consists of images, numbers, text, and statistics. It is useful to present something like sales of the month, budgeting, or anything that consisting of numbers.

Find the type of explainer video that suits your brand’s necessities, budget, timeframe, and target audience.