Using explainer videos is an essential marketing tool for any business these days. It is also a great way for people to reach a larger audience and monetize using them. Some may be hesitant to create their own explainer video due to the cost. That’s because the prices for explainer videos can fluctuate depending on several factors. This tutorial can show you how to make product videos on a budget.
Explainer Videos 101
People who know very little about explainer videos often ask do explainer videos really help? The answer is to this question is yes in most cases. In the event that you are not too familiar with them, explainer videos are an extremely useful instrument being used by millions. Companies and individuals are utilizing them promote just about anything. They are also very useful when it comes to showing people how to do something. On sites such as Vimeo and YouTube, you find a never ending amount of explainer videos. That’s because explainer videos can have a positive impact on how you market your product, website or services. These short stories are used to describe and explain whatever message, service or product you want.
The majority of explainer are often used for landing pages. The benefits of explainer videos are many since they lead to a significant conversion rate. Although there are several types of explainer videos, for the purpose of this guide, we will only cover product explainer videos.
Making Your Explainer Video
There are a few steps you need to be aware of before you can begin to make your explainer video. The first thing you must have ready is your script. Having a great script is the most essential part of making explainer videos. Even if you have the best graphics, without a great script, the explainer video will not work or have the desired impact.
When making your product explainer video, be sure to concentrate on keeping your message short and to the point. Most top rated explainer videos are typically 90 seconds or less in length. Other tips include having a call to action on your video and using a second person speaking tone. Stay away from using hard to understand words or difficult technical mumbo jumbo. Keep it simple and use a conversational tone. Also, you should try to add some humor to it since it can help make your explainer video more fun and enjoyable for the viewer.
One of the best ways to keep an explainer video from costing too much, is by doing it yourself. But, keep in mind that do-it-yourself explainer videos may not have the same impact as those done by professionals. Still, there are hundreds of explainer videos out there which are extremely popular and didn’t cost too much to make. For any do it yourself explainer video, you can use your Smartphone, tablet or computer. There are several great apps which you can use to create them. Smartphone applications can let you make your product explainer videos in a few simple steps.
Many people use low cost programs to help them make awesome explainer videos. These come with templates and animation characters for you to choose from. Some of them are free to use and offer you a free trial. You can find software for making explainer videos around $40 to $100. This is typically the best option for those just starting out or without too much money to spend. If you want to create several explainer videos, then purchasing or using one of these programs is also an ideal choice. The best part about these programs is that some of them come with easy to use interfaces. They have a ‘drag and drop’ feature to make the entire making of your explainer video process easier. Programs such as PowToon, GoAnimate, Wideo and RawShorts are just some of the many out there for you to use.
Another option is to use sites such as Fiverr. You can get someone to do one for you for a small price. You may be able to obtain your explainer video voiceover here as well. Those looking to save money when making their explainer video can do so by hiring a freelancer to do it. Using freelancers can cost significantly less than utilizing big production companies.
For businesses with a bigger budget, using a crowd-sourcing or marketing company can be another option. You can get them to give you proposals according to how much you are willing to spend. There are many top rated explainer videos marketing companies out there such as SquareShip. They have been in business for several years and are experts in explainer video production.
In the end, you can make an explainer product video without spending too much. But, keep in mind that the better your explainer video is, the higher your conversion rate will be. While you may have to spend some money to create a better one, in the long run, it will pay for itself. Some companies have made huge amounts of money after investing on an explainer video.
Case in point is the Crazy Egg Website Optimization Software company. They were able to make over $21,000 a month after they added an explainer video to their home page. Although this may not be the result for everyone, it still shows just how powerful and effective a great product explainer video can be.